You planned meticulously, assembled a talented team, secured the perfect model and pulled off a fashion shoot you absolutely love! Now what?
You send it out to the world through your website, blog and the thrones of social media outlets. Your website gets a surge of traffic and praise comes pouring in (if you’re lucky from more than just your wife and mother). You make a push to get published and receive traction on a few fashion and photography sites. And then… crickets. No sounding horns and thunderous applause. Lanvin representatives don’t contact you to purchase your work for their upcoming national campaign. And top booking agents aren’t fighting over the limited free space on your calendar.
It’s possible at some point in your career the photography gods will align and the perfect shot will open up the doors that lead you to fame and fortune. Or even just the coveted, “I’m now able to make a living as a full-time, professional fashion photographer” door.
In reality, there will be no single shining moment. A great photo story might lead to one new relationship. That connection might open a door to a new agency, which gets you your next model, which leads to your next shoot, which in turn may open another door.
That’s the reality of the fashion photography business. Great opportunities are out there… Just don’t sit back and wait for them to come to you.